See Change

Silliest and most seriously misguided television commercial of all time courtesy of General Electric:

Given its past, GE is risking environmentalists' wrath with what it calls its new "eco-imagination" campaign. In one television ad, attractive male and female models, their biceps exposed and flexed, pose as coal miners while a voiceover tells viewers that GE is making coal more beautiful.

Straight out of a Michael Mann production, shown in what appears a glistening underground mine, the Ad-men prefer to glamorize the ugly past and ignore the equally ugly present.

Ignoring tank-top clad coal mining models, those who care refer non-euphemistically to the reality of the present-day coal industry as "Mountain Top Removal":


I can't find Erik Reece's Harper's article on radical strip mining online, but check these links on author interview, opinion, and activism.

Update: An MPEG of the infamous GE commercial