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Wednesday, May 11, 2005

More on Deceptive Green Advertising

After General Electric launched their "sexy", yet misleading clean coal commercial, the AdRants blog delivers a surgical analysis of the series (a commenter noted that the background song is Merle Travis's "16 Tons", a story lamenting the oppressed miner) and then finds another questionable advertisement.

The latter has ExxonMobil touting their steam recapture technology as key in reducing greenhouse admissions. While you do make a difference any time you can recover energy and so displace fossil fuel from the carbon cycle, they over-exaggerate the effect this has on total emissions. So-called second-order effects never really add up to much. The first-order effect of generating the steam predominates.

With all the money the energy companies have started to rake in via high oil prices, I predict we will see many, many more of these self-serving public-relation-style ads.

2 Comments:

Professor Blogger Santos said...

I'd love to be a fly on the wall for those focus groups, they're probably taking an awful beating... the "those bastards are holding out on us" letters have already started showing up in the local paper here...

3:09 PM  
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8:46 AM  

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