How to awaken the media

It turns out that the world-wide clothing optional bicycle ride has worked its magic to temporarily wake-up the local and national television media to our dependence on oil and addiction to the car culture. Unfortunately, without the prurient aspect necessary to attract the average viewer, no one outside of a passing motorist would have any clue that this event even took place (and the driver would likely just get miffed without the aid of a TV announcer explaining the biicyclists' rationale).

I suppose some similarly uninhibited group of people could use the same tactic to raise awareness of global warming.