The Day After Petroleum, aka Beyond Tomorrow
It appears that B.P. plc (Beyond Petroleum) puts their money where their new name is and has branched out into other energy technology areas besides crude. TruthOut has a Reuters news story on alternate and reuseable commercial energy trends. In my mind, I can see how and why the British have taken the lead; nothing like having U.K. consumers paying the equivalent of $6 / gallon to push for alternatives.
I have also seen a similar "excuse" for why The Netherlands leads the way on truly alternative energy sources (hi-tech windmills, etc.). Nothing like the possibility of breeched dikes caused by climate changes to put fear into the populace's minds.
Unfortunately, America has no built-in excuse to get on the band-wagon at the moment. I don't think Hollywood's The Day After counts as a sufficient excuse.
Bill Ford Jr, of the multinational Ford adopts a European posture, and essentially agrees here.